OUR STORY
The story behind Astrea, a vegan and chemical-free beauty brand, began with the personal journey of its founder, Sharon Natarajan. struggling with her skin concerns, sharon embarked on a relentless search for solutions that were not only effective but also aligned with her values of using natural, sustainable ingredients.
This quest led her to draw inspiration from the ancient science of Siddha and meticulously research and formulate the brand’s very first product – an anti-aging night cream that would become a cornerstone of the Astrea line. Driven by her passion for clean beauty and a deep understanding of the science behind skin health, Sharon’s initial success with this pioneering product sparked a wave of innovation.
One breakthrough led to another, and soon Astrea’s product range expanded to include over forty meticulously crafted items, all developed in-house with the guidance of scientific experts.
FOUNDER
Sharon Natarajan
ABOUT US
Astrea believes that beauty isn’t something to be pursued – it’s something to be uncovered. Our journey isn’t about changing who the consumer is; it’s about letting them embrace who they have always been.
Every woman carries a story in her skin – stories of strength, of laughter, of resilience. Our 100% natural and vegan formulations are created to honor these stories, not rewrite them. When a consumer chooses Astrea, they’re choosing to be part of a movement that celebrates every shade, every line, every unique feature that makes a person unique.
In an industry that profits from insecurity, Astrea wishes to invest in confidence. Where others see flaws to fix, the brand sees features to celebrate. The products are to be positioned as tools of empowerment, not just skincare. This is beauty with purpose, self-care with soul, and luxury with a conscience.
With the founder’s personal story as the driving force, Astrea has emerged as a beacon of hope for those seeking a holistic, nature-based approach to beauty and wellness, redefining the industry one conscientious formulation at a time.
WHAT IS SIDDHA ?
Siddha is one of the World’s oldest system of medicine from Tamil Nadu, India, focusing on holistic health and spiritual well-being. It incorporates traditional herbal remedies, natural oils, and minerals to maintain healthy, radiant skin. Siddha emphasizes self-healing, longevity, and the attainment of higher spiritual consciousness.
Harnessing the wisdom of Siddha and the power of vegan, plant-based compounds, each Astrea formula is designed to deliver transformative results without the use of harsh chemicals or synthetic additives. The brand’s commitment to ethical, sustainable practices is evident in every step of the production process, from sourcing the finest natural ingredients to ensuring that each product is manufactured in an environmentally conscious manner.
ASTREA
The captivating name of the vegan beauty brand Astrea is deeply rooted in the enchanting realm of ancient Greek mythology. Also derived from the Greek word “aster,” meaning “star,” the name Astrea evokes a sense of celestial wonder and divine radiance. Just as the stars in the night sky shine with an ethereal glow, Astrea embodies the belief that every woman possesses an innate luminosity waiting to be unveiled.
The name signifies the brand’s unwavering commitment to purity, both in the formulations of its products and in the ethos that guides its creation. Crafted with meticulous care and an abundance of love, each Astrea offering is designed to nurture the inner and outer beauty of those who use them.
By embracing the celestial symbolism of their name, Astrea invites every woman to embark on a transformative journey of self-discovery, where they can unlock their stellar potential and feel beautiful from the inside out.